In 2020, Hims recognized an opportunity to enhance couples' relationships through a campaign showing how its erectile dysfunction medication can strengthen connections by supporting men in a way that respects their masculinity. The work highlighted that confidence is often restored when partners face the situation together, with women playing an important role in helping men feel supported in a respectful and discreet way. By fostering this shared approach, Hims plays a vital role in bringing couples closer and creating happier, more fulfilling relationships.
