In 2024, the American Museum of Natural History launched a campaign promoting its insect exhibitions as an ideal indoor activity for kids during school breaks when the weather was too hot or cold. Using social media and subway ads in New York City, it encouraged parents to choose the museum for a fun and educational day indoors. The campaign increased visitor attendance by 37% during the summer and winter compared to other seasons, strengthening the museum’s role as a trusted destination for families seeking engaging learning experiences year-round.
