Last spring, Pepto Bismol focused on spring break travelers, especially at airports across the U.S. The campaign launched on flights from the U.S. to Mexico, the top spring break destination, and expanded to other countries where local cuisine can cause digestive discomfort for Americans. With travel increasing after the pandemic, it addressed vacationers’ needs and kept Pepto Bismol top of mind as the trusted solution for digestive relief while on the go. Strong results led the brand to extend the campaign to other destinations known for complex foods that can affect Americans’ digestion.
