On Earth Day, Ford dealers in New Mexico, Arizona, Nevada, and Colorado launched a teaser campaign for the 2025 Explorer. The goal was to spark interest ahead of the official launch by connecting with audiences through themes of nature and outdoor exploration, core to Ford’s brand. The campaign ran across TV, CTV, online video, and social media, directing people to the website for an early look at the Explorer’s new features. By focusing on local markets with a consistent message, the campaign increased engagement, supported dealer visibility, and built anticipation for the launch.
